Justin Bieber sports a Leafs jersey and dreadlocks new music video with DJ Khaled

Since their last collab, 2017’s “I’m the One” was such a hit, Justin Bieber and DJ Khaled have teamed up again, this time for a new song and video for “Let it Go” off of Khaled’s latest album, KhaledKhaled. Accompanied by 21 Savage, the trio embark on a golfing adventure that feels an awful lot like the Adam Sandler classic Happy Gilmore.

Sporting dreadlocks which already received backlash on Instagram (just . . . why?), The Biebs is the Happy Gilmore character in this version, playing an unassuming caddy who can really swing a driver.

He also sports a Toronto Maple Leafs jersey (Sandler wore a Boston Bruins jersey in the original) with famous Leaf Hall of Famer Doug Gilmour’s name and number 93 on the back (Gilmour/Gilmore, po-tay-toe/po-tah-toe). 

Things get really wacky in this video which contrasts an ode to the accumulation of wealth with the song lyrics which are all about things money can’t buy (“They say time is money, but money can’t make no time,” Bieber sings). Khaled wrestles a crocodile, just like Sandler did in the original, and then rips off his shirt. 21 Savage is the Shooter McGavin character here, playing against Biebs in a tournament.

There is a lot of product placement in this video that is hard to ignore. Raising Cane’s chicken, Luc Belaire Luxe sparkling wine, Cîroc vodka, Crumbl cookies, and the Chime banking app. What would you expect from a DJ who tried to sue Billboard for his album Father of Asahd’s second-place spot on the charts due to his bundling of some units with an energy drink? What can we say -- the man loves his product placement.

But seeing as how he filmed himself crying tears of joy over KhaledKhaled going to number one, we’re hoping the lawsuits are done for now.

The fan reaction is mostly positive with Beliebers loving Justin doing anything and Khaled getting praise for the production value and wrestling that gator. But, of course, even a glossy and fun video like this one doesn't negate the fact that Bieber continues to court controversy with his hair. While some are into the look, he's been called out for appropriating Black culture (wherein he gets to benefit from said culture when convenient but does not have to bear any of the dangers or burdens when not). 

A reminder:

BEFORE YOU GO: First images of Lily James and Sebastian Stan as 'Pam & Tommy'

[video_embed id='2198842']BEFORE YOU GO: First images of Lily James and Sebastian Stan as 'Pam & Tommy' [/video_embed]