Kanye West took out a two-page political ad in 'The New York Times'

Kanye West took out a two-page political ad in 'The New York Times'

The 'Jesus is King' rapper addressed the ad to the 'Future.'
October 30, 2020 2:00 p.m.
Latest Update November 2, 2020 11:00 p.m.
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It’s less than a week until Election Day in the United States, and in case you have somehow forgotten that rapper, fashion designer, and entrepreneur Kanye West is in the running for President, today he went to big lengths to remind you. Readers of Friday’s The New York Times print edition were greeted with a huge two-page colour advertisement written by and paid for by Kanye himself. Addressed to the “Future” and fashioned as an open letter to voting Americans, Ye’s political advertisement also contained a large modicum of religious and faith-based language.“Dear Future, I still believe in you. We still believe in you. Even in our darkest moments, We believe,” the letter reads with the image of a Dove in flight on the opposing page. “We will see families anchoring on faith. Our future holds a better America.” It is not entirely clear who is included in the “We” he refers to, but from the letter, it could be construed to either mean American citizens, Kanye’s election campaign team, or even the royal usage of “We” seeing as how it is capitalized. “Our future will provide expecting families with a safe and secure plan that values every stage of life,” he continued. “Our future will provide a justice system that treats everyone equally regardless of their socioeconomic status. Our future will provide an education system that promotes freedom and visionary thinking. Our happy, healthy future looks like the new Garden of Eden with children running and the elderly brimming with joy on how beautiful our world has become. Our future has homes for everyone.”Kanye, who in recent years has released an album entitled Jesus is King, and started his own Sunday church service, continued using language that leans heavily into Christian territory.“Jesus loves everyone,” he added. “When I close my eyes, I see our God providing us with a bright future. I feel like a kid the night before Christmas when I think about our future.”“God is love. Let’s lead with love. Our future is waiting on us.”
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The text of the letter is very close to the same dialogue heard in his Yeezy Christian Academy promotional video and a representative for Kanye further explained to Page Six, “This is his open letter on how he envisions the future of America should be.”This letter comes on the heels of his first Presidential ad campaign commercial that was released October 13th, in which Ye stands in front of a black and white American flag and speaks about his “vision” while images of praying families, outer space, and greenhouse farmers are displayed. Once again asserting that faith and prayer are foundational to his political ambitions, Kanye said in the commercial, “We as a people will revive our nation’s commitment to faith to what our constitution calls the free exercise of religion including, of course, prayer. Through prayer, faith can be restored. We, as a people, are called to a greater service than ourselves.”The commercial and the two-page NYT letter state that they have been paid for by the Kanye 2020 campaign.While the televised Presidential debates have not included or invited Kanye to attend, he has instructed voters to write his name in on the ballot.Back in July, West formally announced his Presidential bid, and then made headlines during his first rally in South Carolina where he revealed private family planning conversations with his wife, Kim Kardashian West. Some celebrities, like Jennifer Aniston, have publicly said that voting for Kanye isn’t funny, something to which the “Jesus Walk” rapper took offence. This summer also saw Kanye and Kim at odds after his South Carolina rant and a series of now-deleted tweets aimed at his wife. The comments prompted Kim to release a statement on the status of his mental health.

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