Demi Moore stars alongside all three daughters in stunning new swimsuit shoot

As some of the more famous Hollywood spawn out there, Rumer, Scout and Tallulah Willis are now starring in a new fashion campaign for Andie Swim – alongside their always glam mom Demi Moore.

Moore, 58, has been an investor in the swimwear brand since 2017, and collaborated with the design team on the photoshoot, set in East Hampton in the backyard of acclaimed fashion photographer Cass Bird, who also shot the women.

In a post sharing the photos to her Instagram on Tuesday, Moore wrote, "Over the past year, connection has become more crucial than ever. I've been a supporter of @AndieSwim from the beginning as an investor, and now, more than ever, felt like a perfect time to join them in welcoming a summer of freedom and togetherness. Especially sharing it with my daughters! It was important to me to include my daughters in this campaign, and I hope others seize opportunities in their lives to create meaningful connections and celebrate every moment with the people they love."

In the series of photos, Moore, Rumer, 32, Scout, 29, and the recently engaged Tallulah, 27 – who share father Bruce Willis – are fitted in truly gorgeous colour-coordinated swimsuits, including bright one-pieces, high-waisted bottoms and bikini tops.

In her own Instagram post, Rumer wrote, "Getting to share this with the incredible women in my family was a dream come true." Scout, too, shared, "[Bird] captured the moments in between, the true intimacy of our family!"

In a statement to People, Andie Swim founder and CEO Melanie Travis shared that the women "felt exactly right" for their "cross-generational brand."

Travis added, "The whole thing happened very organically, and I'm thrilled to have grown a tight-knit relationship with Demi and her daughters in the process. I think this is just the beginning of many exciting things we can do together."

This shoot comes just days after Rumer took to Instagram to post swimsuit shots and defend herself against social media trolls saying she looked "too skinny" in some of her recent posts.

In a few Instagram Stories at the time, she wrote, “After the barrage of some really inappropriate comments left on my pic I posted yesterday I was left really bummed cause I was really enjoying the silly pics I took. ... Also just to give clarity if I was really struggling with any kind of food issues (which I’m gratefully not) coming for me in my comments and telling me how I’m too skinny or I need to eat is absolutely not helpful and extremely body shaming,” she wrote. “If you were actually concerned for my health snd [sic] welfare or anyone you think may be actually struggling send them a dm and have a private conversation and really ask how they are doing if they would like support instead of posting inflammatory public comments.”

Fortunately, so far, the family has only been met with love and praise for their sweet new photos. It has, after all, been too long since we last saw them in matching outfits thanks to those hilarious Christmas photos from just one year ago featuring the clan – along with Willis – in matching pyjamas.

Keep it coming, ladies!

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