JLo recreates her ‘Love Don’t Cost a Thing’ music video 20 years later

Jennifer Lopez is celebrating the anniversary of her 2001 single “Love Don’t Cost A Thing” in the most J Lo way possible. She’s recreating the iconic video to remind fans that she has not aged in two decades. If this doesn’t increase sales for J Lo Beauty, nothing will.

On January 24, Lopez posted a video of herself once again taking a determined walk down a beach in Miami where she shed her designer coat (her own floss) and jewelry (ice) in an act of defiance against her lover who insists on buying her love. The new clip did not include Lopez exiting a mansion and driving an Aston Martin, but we assume that was more a time constraint issue opposed to a lack of access to either things.

Lopez included the hashtag #LoveDontCostAThingChallenge in hopes that the ode to her iconic music video may go viral. So far there have been a few entries with green screens and look-a-likes, but considering most people can’t travel to a beach (or down the street) at the moment and no one wants to throw the new FitBit they got during the holidays (do steps even exist if there’s no fitness tracker to count them?), the challenge has yet to pick up steam.

The Paul Hunter-directed video earned Lopez nominations for "Best Female Video" and "Best Dance Video" at the 2001 MTV Video Music Awards. It also featured backup dancer Cris Judd, who months later would become Lopez’s second husband following the actor’s breakup from boyfriend Diddy. The early aughts were wild. “As I reflect on the fact that it’s the #JLo20thAnniversary, I just wanted to say thank you to all of you for being with me, loving me and supporting me through all the ups and downs,” wrote Lopez in a second Instagram post. “Thank you so much for all the love over the past 20 years!! I love you so much!!”

“Love Don’t Cost A Thing” was the lead single from Lopez’s sophomore album J. Lo. The song and video were released in December 2000, while the album followed shortly after and dropped on January 16, 2001. Lopez was a few days late to celebrate the 20-year anniversary of her album, which also included the singles “I’m Real” and “Ain’t It Funny,” but we understand the delay. Lopez was busy this month preparing to perform at the inauguration of President Biden and Vice President Harris. If there was ever a reason to delay an album anniversary post, getting Trump out of the White House and throwing a (pandemic-safe) party to celebrate Biden and Harris getting in is the best reason.

Lopez stunned in an all-white Chanel ensemble that was chosen as a nod to the suffragette movement during her January 20^th performance at the inauguration. Following in the footsteps of artists like Aretha Franklin and Beyonce, Lopez performed Woody Guthrie’s "This Land Is Your Land" before transitioning into "America the Beautiful.” Lopez also honoured her Puerto Rican heritage in the performance when she spoke in Spanish, saying "One nation under God, indivisible, with liberty and Justice for all.” According to Lopez’s fiancé Alex Rodriguez, Lopez is now the first person to have ever sung in Spanish at a presidential inauguration. The popstar even managed to work in her 2000 hit “Let’s Get Loud.” It was a lot in three minutes, but when has J Lo not packed as much entertainment as possible into every moment of a performance?

BEFORE YOU GO: These dogs have some hilarious morning routines

Play